You have to make a logo for your business as serious as you take other expectations. Creating a logo might not seem like a top priority but, it should be!
There might be a voice whispering in the back of your mind that maybe you don’t even need a logo. Don’t listen to that voice; it couldn’t be more wrong. Your logo is an integral part of making your business a successful one – right up above all the mountains with high-quality products and positive referrals.
So, if you don’t know why a logo is important, then don’t worry, I covered almost everything in this blog you want to know.
Consumers hardly give proper attention to anything nowadays. As things stand, companies or businesses only have two seconds to convince potential customers that their products are worth any consideration.
A logo can quickly grab viewers’ attention and communicate a company’s core values in an effective way. That short attention span causes consumers to judge your business to buy its appearance. It can work to your advantage if you have a solid logo to speak for your company.
You have one opporunity to make a solid impression on your visitor. A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company. If not, you’ve just alienated a potential customer base and basically tanked your business.
This first impression is your way to immediately establish ownership over the products you sell. Your logo introduces your company as an authority in your profession.
Successful branding is about telling a story that will influence customers’ emotions. And, while it’s true that logo design as the foundation for the entire narrative on which the brand is built.
Things like colors, tones, fonts are determined by the story you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials such as letterheads, business cards, landing pages and are creating a concrete, marketable brand identity.
Your logo leads the horse to water, in other words, your logo leads your audience towards your company.
Logos are a face of identification, they’re the symbol that customers use to recognize your brand. Ideally, you will always want people to instantly connect the sight of your logo with the memory of what your company does.
Because a good logo is a visually pleasing element, it triggers positive recall about your brand that the name of your company alone might not.
If we are all being honest, some of your audience will likely forget the name of your business but they surely wont forget the logo so easily. It is human nature, you’ll forget the text or saying but you’ll not forget any visual representation. Your client immediately associates your logo with their memories of your brand.
Your logo can make you different from others because your company’s logo tells consumers why your business is unique. Sure, maybe there are 50 other burger joints in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home.
A well-designed logo can communicate everything from the company’s background to their mission through the right icon or proper font.
In other words, your logo is the platform to both convey your values and show consumers why you’re not like your competitors, you’re better…. no you’re great.