How to Generate More Leads in Business

If you have a small business, generating more leads should be your top priority. Luckily, there is number of ways to get more leads quickly and quite effectively.

The given five ideas can be used by business of all sizes and most industries. The key is to test and modify to make them work for your customer base. Here are the top five ways to generate more leads for your business.

Facebook Ads

One of the most effective ways to generate more leads for businesses is none other than Facebook Ads. If you are willing to investigate your money, you have access to specific targeting options, including age, location, interests and more.

How to Generate More Leads in Business


To make your ads successful, and drive qualified leads, use best practices and follow your data. Here are a few tips to keep in mind as you create your first Facebook ad:

  • The ad should be closely related to the content people are clicking through to. If there’s any confusion, people are more likely to click away, assuming there might be a mistake while posting it.
  • Use eye-catching, bright colors, rather than blues or whites. The latter tends to blend in with Facebook’s branding.
  • Run your first ad based on a group of audience, which uses your list of imported customers to find similar Facebook users.
  • Know the difference between the cost per impressions and cost per clicks. You can read more through Facebook’s guide on this before choosing one or the other.

Personalized Email Marketing

Email marketing is a great way to drive more leads towards your business, especially when your emails are personalized to the person receiving it.

The research found that personalized emails generated up to six-time higher revenue than non-personalized emails and campaigns. Use your email platform to personalize your email greeting to include the recipient’s name. Group your contacts by name location, purchase history, or expressed interests.

This small connection will help you drive more leads while building brand loyalty with potential customers. As you begin sending emails, it is necessary to track your success. This allows you to test, modify and evolve, driving more leads with each send.

Compare your open and click rates to the average for your industry, as well to check if you are on par or behind.

You should also need to check where people are clicking within the email itself. If you place links in more than one place in your email, you need to track which of the link receive more clicks. If you are able to know your subscribers’ habits allows you to be more effective.

Offer Discounts

To drive more leads, another most effective way is to offer discounts and coupons. In 2016, according to the study, 75% of retailers polled said this was the best coupon/discount for increasing long-term revenue.

The moment when you have created your deal or coupon, it is time to distribute. In other words, you can’t expect customers to find these discounts and deals themselves.

All you have to share with current and future customers via all your online platforms, including social media, email, and web.

If possible and you can afford quite easily, create a banner ad or pop-up for your website as well, enticing potential customer to buy right then and there.

If direct mailing is part of your marketing budget, use this as a platform to distribute discounts and coupons as well.


Content is a great way to build search engine optimization for your any online presence, show your knowledge as a business, and generate more leads.

The first step is using the content as a lead-driving tool is to remember that this term encompasses more than just blog posts. Content could be an eBook, guide, white paper, graphic, in-depth study or video.

The content is then gated, so potential customers give you their contact information in exchange for access to it.

To make the most of your content, consider how you can make it most valuable and targeted. For example, if your customer is in the healthcare industry, create a piece of content for healthcare leaders. Learn about this audience, write about a topic that you have found to be most important to them; and in a format, they prefer and then promote it accordingly.

Referral Partnerships

If you’re having a small business, you can generate leads by partnering with other small businesses. A simple way to facilitate all this is with a referral partnership.

In this case, you receive a percentage of the revenue from referrals you send to the other business and vice versa.

Have your lawyers or legal team create and proof paperwork, to ensure both sides are clear on the stipulations. Include information about requirements such as total sale amount, quality of the leads, percentage tiers, and more.



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